Moonlight Marketing Solutions emblem: a full moon patterned with the flower of life, flanked by its phases

Moonlight Marketing Solutions · Denver, Colorado

Brands,
brought to light.

Trained brand ambassadors for your events, game days, in-store demos and trade-show booths across Colorado. People who know your product inside out.

We started in 2017 putting people in front of products — at concerts, game days, fairs, stores and launch parties across the Front Range. Now we’re back, starting with what we do best: people, in person, for your brand.

How a brand grows with us

  1. 01 · New moon

    Learn the brand.

    Before anyone puts on a badge, we learn your product or service, your customer, and what a win looks like. Your story becomes our script.

  2. 02 · Crescent

    Show up in person.

    Brand ambassadors who know the product, at trade shows, festivals, stores and pop-ups. Real conversations, sampling and day-of offers that turn foot traffic into customers.

  3. 03 · First quarter

    Capture everything.

    An event shouldn’t end when the booth comes down. We photograph and film the day so you leave with proof of the turnout and content your team can post.

  4. 04 · Gibbous

    Grow online.

    Next for Moonlight: monthly packages where we run your social media, build your website and produce campaign videos — so the attention from an event keeps growing online.

  5. 05 · Full moon

    Light up the skyline.

    Billboards, transit and street media through the Colorado outdoor companies we’ve worked with for years. We plan it and design it; our partners put it up.

Services

Now booking:
brand ambassadors & events.

Phase one · Now booking

Brand ambassadors & event activation

Trained, on-brand people who learn your product inside out and represent it at events, in-store demos, sampling days and launch parties. We hire, train and manage the team, and send you a recap after every shift.

  • Ambassador staffing & training
  • In-store demos & sampling
  • Launch parties & pop-ups
  • Day-of promotions and lead capture

Phase one · Now booking

Game days, concerts & fairs.

Big crowds, short attention spans. Ambassadors who stop people, start the conversation and hand off the offer, from stadium concourses to county fairs.

Phase one · Now booking

Trade-show booths people walk into.

Booth staffing, demos, giveaways and lead collection at conventions and trade shows across Colorado and beyond.

Coming next

Phase two · Coming soon

Content, social & web packages.

Monthly packages where we run your social media, build or refresh your website, and plan and shoot campaign videos made for each platform.

  • Social media management
  • Websites
  • Campaign & product videos
  • Paid social ads

Phase three · Coming soon

Billboards, transit & street.

We don’t put billboards up ourselves. We work with the Colorado outdoor media companies we’ve partnered with before: we plan the locations and the creative, and they handle printing and installation.

  • Static & digital billboards
  • Vehicle wraps & transit
  • Posters & street teams
On footOnlineOutdoorsOn footOnlineOutdoors

In the field

Real people.
Real activations.

Every photo here is ours — Walid (Will), Melanie and our team at work in stores and at events. No stock photography.

Brands we’ve represented

Our team has worked events for names you know.

  • McDonald’sConcert activation
  • VisaEvent activation
  • UCHealthDenver Broncos game days
  • XfinityDenver Broncos game days
  • FordColorado fair activation

Event work by Moonlight’s founders and team. Logos are trademarks of their owners, shown to identify the brands we’ve represented.

Who we work with

Built for brands that want to be seen — and remembered.

  • Food & beverage
  • Craft beer & spirits
  • Consumer goods
  • Outdoor & recreation
  • Health & wellness
  • Fitness
  • Sports & entertainment
  • Tech & startups
  • Real estate & home
  • Automotive
  • Hospitality
  • Retail
  • Events & venues

Our story

A Colorado company, back under a new moon.

Moonlight Marketing Solutions began in Denver as a promotion company, founded by husband and wife Walid “Will” Zabadne and Melanie Dilanian. We trained brand ambassadors and sent them to launch parties, retail events and in-store promotions across the metro area.

The moon in our name was always the point. It changes phase, but it’s always there — the way a brand should be in its customers’ lives. Now we’re back, starting with the people-first event work we’re known for. Content, social media and outdoor advertising follow, one phase at a time.

The founders

Two founders.
One very bright idea.

Portrait of Walid “Will” Zabadne

Walid “Will” Zabadne

Co-founder & Owner

Walid — Will to most people in the States — comes from a marketing background. He co-founded Moonlight with Melanie and has worked its events from the very first table. He brings more than a decade of commercial experience across retail, sales, marketing, property management and real estate in the United States — including residential leasing with Greystar, the largest apartment manager in the country — and real estate in Dubai with Tanami Properties.

He is also Chief Operating Officer of Rock Vision Investments, his family’s investment company, and holds a business degree from the University of Colorado Denver.

Off the clock, Will is a content creator. As WillWanders he shares running, travel and food, including his first marathon, the Boulderthon.

Portrait of Melanie Dilanian

Melanie Dilanian

Co-founder & Owner

Melanie’s background is in brand management, public relations and events. For more than ten years she worked as a freelance brand manager in Denver — building event strategies that drive brand awareness, and running everything from budgets, vendors and logistics to hiring and on-site staff, so every event looks and feels like the brand behind it.

She has also been a content strategist with Pathos Communications in Dubai, led operations for corporate and government catering events as Director of Operations at Combi Tacos, and managed front-desk teams for Hilton.

Working with us

Simple to start.
Clear at every step.

  1. 1

    Discovery call

    Thirty minutes on your product, your audience and the events you have coming up.

  2. 2

    Proposal

    A written plan with scope, staffing, deliverables, timeline and one clear price.

  3. 3

    Event day

    Ambassadors trained, briefed and on site before doors open. You get one point of contact throughout.

  4. 4

    Recap

    A report after every event: turnout, conversations, leads, photos, and what we’d do next time.

Contact

Let’s light
something up.

Tell us about your brand and your next event, store demo or trade show. We’ll get back to you within one business day.

Based in
Denver, Colorado
I’m interested in